American automobiles brand Jeep, a division of FCA US LLC, has always been a giant in automobile manufacturing across the world. Their latest model is another example of why they have been market leaders for decades. They’re here with yet another bold statement, launching the all new part SUV and part pickup truck model – Jeep Gladiator.
Designed in such a way to catch every eyeball in the industry, the Jeep Gladiator is made for those who want more than just an SUV or more than just a traditional truck. Why get one when you can have a bit of both? Genius right? The flatbed is something you can’t miss, as America’s demand for small pick up trucks has steadily been increasing.
When you look at the Gladiator, it has that aura of a typical Jeep, with a lot of likeness to the Cherokee and the Wrangler, which have been their bestselling vehicles for decades now. The only difference is the flatbed which sets it apart from just being an SUV, but adds the pickup truck functionality.
Late on Wednesday night, Jeep launched the Gladiator at the Los Angeles Auto Show, and the oohs and aahs in the crowd were enough to know how spectacular a debut this was for the new model. Once available for buyers, the Jeep Gladiator is surely going to be one to rake in plenty of profits for Fiat-Chrysler.
Watch this grand entry and watch it climbing over rocks too:
— Nathan Bomey (@NathanBomey) November 28, 2018
“We absolutely wanted it to look different, bold and standout from anything else, but give you everything that the truck buyer was looking for and everything that Wrangler has always been known for,” said Tim Kuniskis, President of Jeep, Fiat Chrysler. For those who don’t know, Jeep is a subsidiary of Fiat Chrysler Automobiles.
Without a second look at the Jeep Gladiator Rubicon Edition, you can tell that this one is going to be printing the big bucks for the company. This year, Jeep company sales are up 19% and that just goes to show how well the company is doing, when you compare it to the overall industry average of 1% growth in sales.
However, this isn’t just a random experiment by Jeep, but a true fan’s demand. Ever since the redesigned Wrangler was launched last year, there were thousands of requests being made for a Wrangler midsize pickup truck, and that’s exactly what the Gladiator brings to the table. It has been based on the Jeep SJ (Wagoneer) which was sold between 1962 and 1988.
For more updates on the Jeep Gladiator launching in other parts of the world, keep reading ReadScoops.com.